Thesis southwest airlines

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Thesis southwest airlines

Download this Thesis in word format. As the value proposition that the company was based on, the attractiveness of flying when it is equal to or less than the cost of gasoline for the comparable trip has helped to create a unique niche for this airline.

Their reliance on regional airports within miles of each other has also contributed to the unique value proposition being realized for millions of customers a year. Southwest Airlines Internal Analysis SWA is well-known for its ability to keep Thesis southwest airlines down by concentrating on smaller, less expensive and less congested airports in conjunction with relying only on one type of aircraft, which is the Boeing It has been well-documented that SWA achieves significant training and maintenance cost reductions as a result of relying on a single type of plane Southwest Airlines Investor Relations, Standardization on a specific type of jet has also enabled the company to streamline and make more efficient the online reservation system and also allowed the company to keep its labor costs relatively low compared to competitors.

At present SWA Thesis southwest airlines defined its point-to-point model to include 64 cities across 34 states and has approximately Boeing aircraft operating throughout this network.

Thesis southwest airlines

Intensive investment in it and price and logistics optimization software to ensure the highest possible efficiencies are gained throughout their networks of aircraft, maintenance equipment and the use of fuel is also a strategic priority for the company going forward as well.

SWA also has a very heavy reliance on the loyalty of their customers including the continual enhancement and growth of their Rapid Rewards Program has further differentiated the company in the competitive airlines industry.

During a total of 2. The addition of programs for dining and vacation planning has also continued to grow the popularity of the program as well.

As a result of loyalty being such a critical component of overall profitability there is continued competitive pressure to increase the use of e-commerce and Web-based systems for customer serviceonline ordering of tickets, flight status and processing of Rapid Rewards credits.

Taken together all of these factors contribute to SWA concentrating on how to initiate an maintain a stronger it structure that can scale out to their website and also support its e-commerce strategies. Part of this is support for WiFi in their gate areas and also supports fir wireless standards to specifically support mobile devices that customers rely on including PDAs and cell phones.

Southwest Airlines Strategic Issues Impacting Morale Continued reliance on point-to-point service throughout their network of locations ensures a high level of cost reduction into the future yet also forces an intelligent plan for expansion.

With the average flight being miles and 1. Yet for the company to continue to grow, it must selectively choose which airports it will fly into while still staying with the point-to-point model.

As a strategic issue this is the most difficult for SWA to define - and while it uses many forms of customer listening systems and marke5t research to see which destinations its customers want most to be added - the company still struggles with the build-out of its route map.

Regulations regarding safety and health, and also security are continually adding new costs to their operating expenses, and will have to be underwritten by fair increases if they continue. The threats of government auditing and compliance reviews for SWA are becoming more likely due to these oversights with regard to FAA screenings.

SWA was fortunately able to gain fuel hedging advantages prior to the last rise in fuel and oil prices and will need to do so in the future to retain their profitability over time. Assessment of Southwest Airlines Management and Leadership At the center of the leadership strategies of Southwest Airlines is the culture founder Herb Kelleher diligently worked to create with the other founders and first employees of the airline Keidel, The founders realized that defining the values they wanted their company based on would best be permeated throughout the company culture through their example.

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They all, including Mr. Kelleher, are strong believers in leading through example Hardage, What differentiated the leadership approach of Southwest relative to other low-cost airlines is the focus on a high-trust, knowledge-based strategies that give employees the freedom to transcend rules to serve customers as efficiently and completely as possible Kochan, Integral to the success of the Southwest business model is their low-cost, high service value proposition Rhoades, Leaders who are very effective also have the ability to set realistic yet challenging goals, objectives and priorities.11 hours.

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Thesis southwest airlines

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SATAY originated as a Malaysian restaurant, rich with the eclectic flavors of Southeast Asia, in particular, Thai, Indonesian, indigenous Malay combined with Chinese and Indian; and was voted the "Best Asian Restaurant" in by the readers of the Las Vegas Weekly, "The Best of Las Vegas" by readers of the Las Vegas Review Journal multiple times.

Jul 02,  · Demand for airline seats is high, but demand for airline shares is low, as seven of eight major airlines show double digit share price declines year-to-date. The Effect of a Low Cost Carrier in the Airline Industry By Christine Wang MMSS Honors Seminar June 6, *a special thanks to my advisor Ian Savage it discusses the role of Southwest in the airline market.

The presence of a low cost carrier, such as Southwest, in a particular city pair market has long been assumed to lower the fares in. Southwest Airlines: The corporate culture of the LUV airline Southwest Airlines is known for a unique corporate culture that is particularly distinctive, in contrast to its competitors.

Southwest Airlines has "a raucous corporate culture that is the exception in the grim airline industry" (Bailey ).

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