His great grandfather was Isaac Bernayschief rabbi of Hamburg. Bernays was a "double nephew" of Viennese psychoanalyst Sigmund Freud —by virtue of his mother, Freud's sisterand of his father's sister, Martha Bernays Freudwho married Sigmund.
Tactics[ edit ] Public relations professionals present the face of an organization or individual, usually to articulate its objectives and official views on issues of relevance, primarily to the media.
Public relations contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. Within each discipline, typical activities include publicity eventsspeaking opportunities, press releasesnewslettersblogssocial mediapress kits, and outbound communication to members of the press.
Audience targeting[ edit ] A fundamental technique used in public relations is to identify the target audience and to tailor messages to be relevant to each audience. These messages however should be relevant to each other, thus creating a consistency to the overall message and theme.
Audience targeting tactics are important for public relations practitioners because they face all kinds of problems: For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money.
Public relations experts possess deep skills in media relations, market positioning, and branding.
They are powerful agents that help clients deliver clear, unambiguous information to a target audience that matters to them. Those members would then be considered stakeholders, which are people who have a stake or an interest in an organization or issue that potentially involves the organization or group they're interested in.
The Publics in Public Relations are: Groups with which you have an on-going and long term relationship with, this may include; Employees, Media, Governments, Investors, and Customers  -Non-Traditional Publics: Groups that are typically unfamiliar with your organization and you have not had a relationship with but may become traditional publics due to changes in the organization, in society or if a group changing event occurs.
A group whose values have come into contact with the values of your organization but whose members haven't yet realized it; the members of that public are not yet aware of the relationship. A group of members who are aware of the existence of a commonality of values or interests with your organization, but have not organized or attempted to respond to that commonality.
Any public that helps you send a message to another public, could be the media or someone with stature. If a public can directly affect your organization's pursuit of its values-driven goals.
This publics would include media, employees, government, shareholder, financial institutions, and the immediate community.
Have high interest in the company such as the primary publics but will not be directly affected by decisions of the organization.
People within your organization  -External Publics: People outside of your organization  -Domestic Publics: Those within your country  -International Publics: Those outside of your country and when communicating with this publics you must be weary of that areas culture, beliefs, values, ethic, and other valuable cultural difference as to not offend anyone.
Messaging aims to avoid having readers receive contradictory or confusing information that will instill doubt in their purchasing choices, or other decisions that affect the company. Brands aim to have the same problem statement, industry viewpoint, or brand perception shared across sources and media.
Social media marketing[ edit ] Main article: Digital marketing Digital marketing is the use of Internet tools and technologies such as search enginesWeb 2. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.
PR practitioners have always relied on the media such as TV, radio, and magazines, to promote their ideas and messages tailored specifically to a target audience. Social media marketing is not only a new way to achieve that goal, it is also a continuation of a strategy that existed for decades.Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client.
Fundraising managers coordinate campaigns that bring in donations for their organization. Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and increase awareness of its work and goals.
UW TACOMA DIVISION OF POLITICS, PHIL AND PUB AFF POLITICAL SCIENCE - TACOMA Detailed course offerings (Time Schedule) are available for.
Autumn Quarter ; Winter Quarter ; TPOL S Introduction to Globalization (5) I&S Provides an introduction to the debates over globalization. Focuses on the growth and intensification of global ties.
Public Participation. DIR invites the public to participate in important rulemaking, meetings, forums, and training events. The Bachelor of Arts in Advertising and Public Relations is designed to prepare students for professional and academic opportunities in strategic communication.
The program features a flexible curriculum that serves students on both a creative track as well as those more interested in the business side of advertising and public relations.
"[A] top recommendation for any involved in marketing and PR. More than just a survey of public relations approaches and history, Campaigns that Shook the World considers and contrasts changing relationships between communicators, uses campaigns by major companies to illustrate their lasting political and social impact, and considers what makes the best campaigns superior to others.