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The two types of sales promotion tools consumer are as follows: Consumer-oriented Promotion Tools B. Sales promotion is generally defined as those marketing Promotional tools that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales.
The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy. The consumer can take the benefit of promotion tools either from the manufactures or from the dealer, or from both.
In general, some of the commonly used consumer-oriented promotion tools are as follows: In this case, small units of free samples are delivered door to door, sent through direct mail, attached to another product, or given along with the purchase of some other product e.
Free samples are normally provided during the introductory stage of the product. The coupons may be mailed or enclosed along with other products, or inserted in a magazine or newspaper advertisement.
In this case, the customer exchanges the old product for a new one. This sales promotion tool is used by several companies for consumer durables. Philips came up with five-in-one offer.
The offer consisted of Philips TV, two-in-one, iron, mixer-grinder, and rice cooker at an attractive price. It refers to reduction in price on a particular item during a particular period.
It is common during festival season or during off-season period. It is very stimulating short-term sales, especially when the discount provided is genuine one. For instance, the Hawkins pressure cooker manufacturer announced an attractive price reduction, up to Rs.
The advertisement specified that the offer was open only up to a particular date.
These can be extra quantities of the same product at the regular price. Premium offers are used by several firms selling FMCG goods such as detergents, soaps and food items. For instance, Colgate offered g in a tube for the price of g. This type of promotion is used to attract the greater number of customers in a store and to promote sale of a particular item.
For instance, a famous sports personality may be hired to provide autographs to customers visiting a sports shop. Many consumer durables such as refrigerators and cars are sold on installment basis.
For example, Washotex came up with a scheme to pay 20 per cent now and take home Washotex washing machine. The consumers were offered the facility of paying the balance in 24 equal monthly installments.
It is also known as push strategy, which is directed at the dealer network so that they push the brand to the consumers by giving priority over other competitor brands.
Some of the important trade-oriented promotion tools are as follows: It can be in the form of one extra case for every five cases ordered, cash discounts or straight cash payments to encourage volume sales, product display, or in support of a price reduction to customers.
Some firms take back partly or wholly the unsold stocks lying with the retailers, and distribute it to other dealers, where there is a demand for such stocks. Special credit terms may provide to encourage bulk orders from retailers or dealers.
A firm may organize dealer conferences.
The dealers can also provide valuable suggestions to the company at such conferences. Some firms may institute a special trophy to the highest-performing dealer in a particular period of time.
Along with the trophy, the dealer may get a special gift such as a sponsored tour within or outside the country. It is a special incentive given to the dealer in the form of cash or in kind to push and promote the sale of a product, especially a newly launched product.The 4 Ps of marketing are product, price, place and promotion.
All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer.
The four main tools of promotion are advertising, sales promotion, . Explain the Marketing Promotional Tools in Detail September 8, by zkjadoon For effective promotion of any product or service there are a number of marketing promotional tools that can be utilized in a promotion program.
These content promotion tools include social media networks, social media management tools, paid promotion tools, distribution tools, and advocacy tools. In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy.
How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what.
Jun 26, · Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers.
Several tools are used by companies to aid the delivery of both paid and. Free Samples. It often takes more than advertising to break consumers’ brand loyalty, especially if they have been using a product or shopping at a particular store for years.