Corporate management[ edit ] Chipotle's team includes a residing corporate office of managers and its board of directors.
Thirdly, a review is conducted on the ways in which the firm can benefit from the growing importance of internet- based technologies, where there is a specific focus on suggestions which will enable the company to harness I.
It will become apparent that it is vital for the company to achieve full integration of all elements of the value chain to fully capitalise on the opportunities offered by e-commerce related ventures.
Fourthly, solutions are offered on how related diversification activity can contribute to the wider organizational strategic objective of capturing increased market share, primarily by a strengthening of its franchise network. Reasons are given as to why a transnational strategy - bolstered by a matrix functional structure - has been deemed to be the most appropriate mechanism to facilitate growth on a global scale.
Finally, it is suggested that the most effective means to optimise staff loyalty and motivation levels is by harnessing management information systems MIS capabilities throughout the organization. Empirical research has demonstrated the link between successful companies and HR strategies which pay close attention to the underlying dynamics which contribute to a satisfied workforce, resulting in marked reductions in staff turnover levels.
One group of researchers have pointed out that staff retention does not necessarily hinge on the attractiveness of the terms and conditions package on offer; rather it is frequently the case this very much depends upon whether or not staff find their work to be rewarding and personally fulfilling Torrington et al, With this in mind, there needs to be an effective and on-going matching of skills with operational requirements.
As part of the 3 year strategic plan the company needs to take the following action: Through retaining a relatively high price for its products the firm has sent a clear message that it aims to provide a service that ranks brand quality over and above low cost. By doing so, this signals a company that is at ease with the potential exclusion of a demographic base that is not prepared to pay over and above the average price for specialty ice-cream products.
Arguably therefore, this is a deliberate segmentation strategy which aims to attract a more affluent type of customer at the expense of those who are not prepared to pay over the odds for ice-cream products. Furthermore, by adopting a differentiation approach the company is aiming to target a customer-base that values quality over and above cost.
The growing influence of the internet will be brought into the discussion, where an assessment will be made on the ways in which the firm can identify potentially lucrative growth options by taking full advantage of e-commerce platforms.
Let us consider the challenges facing Dots as per the 5 forces model.
Consequently, it would be erroneous for the firm to believe that it will indefinitely sustain an unassailable technological lead. This threat will only increase with the rapid flow of information brought on by internet technology; therefore threats could conceivably originate from companies on a global scale.
Dots also needs to be mindful of the increased likelihood that its future relations with suppliers will very much depend on how the internet affects the industry generally; namely the underlying competitive dynamics that underpin B2B relationships.
Moreover, the internet gives suppliers additional power through increased market exposure which lowers transaction costs, thereby encouraging existing clients to retain loyalty by ridding the supply chain of relationships which can be deemed to be extraneous to overall efficiency. Being a smaller outfit, Dots needs to utilise an internet capability which facilitates both a disintermediation and reintermediation strategy for it is essential to optimise efficiencies in its value chain Dess, The firm could create an action group who are specifically tasked with devising a strategy that looks for ways to maximisepublicity for its franchise operation.
For example, its marketing division could look at ways to place advertisements in Google and other high-profile search engine sites which could be developed into a communication vehicle for online interaction with potential customers; paying close attention to the need to have an advertising-based strategy which, through active feedback channels with customers, is able to develop a highly specialized geographical picture of where customer groups tend to cluster.
The company should have sufficient flexibility within its value chain operations to redesign its primary and support activities to meet the needs of where demand is highest for its product.
Two perspectives of market orientation have emerged in recent years: The former places great emphasis on the behaviour of organizations in relation to their customers and competitors, specifically in how organizational resources are engineered to deal with both groups.
By contrast, the cultural perspective assesses the extent to which a market orientation mindset has become interwoven into the very fabric of decision-making systems within complex organizational structures Meehan, Those who demonstrate such behaviours have been characterized as displaying the requisite traits of a learning organization.
Dots need to concentrate on the latter philosophy if it is to really set itself apart from the competition in terms of delivering an unrivalled customer experience.Porter’s five forces and PESTEL analysis are better to assess the external forces of the Ice Cream Company.
Technological component for Dippin dots ice cream was that Mr. Jones devised a unique kind of freezers to shun the ice cream to dissolve rapidly, by which Dippin Dots was slightly exaggerated because the freezer used at home were unable.
Porter's Five Forces Analysis is an important tool for understanding the forces that shape competition within an industry.
It is also useful for helping you to adjust your strategy to suit your competitive environment, and to improve your potential profit. Free Essays on Dippin Dots Porters 5 Forces for students. Use our papers to help you with yours 1 - Dippin’ Dots had former employees that were able to make ice cream by copying the same idea Jones came up with to make Dippin’ Dots ice cream.
They eventually went into business with Frosty Bites and Mini Melts which led to the threat of new entrants high%(11). ANALYSIS VIA PORTER’S FIVE FORCES MODEL Dippin’ Dots has a lot at stake due to the way it took off as a new business. It was nominated for one of the fastest growing businesses when it 89%(27).
Given the above, it is necessary to set Dippin‟ Dots‟ strategy against the backdrop of Porter‟s 5 forces model which will enable a reasonable determination of the firm‟s strengths and weaknesses within the context of the industry as a whole.