Extensive use of cosmetics including soap, deodorant, shampoo to luxury beauty products such as makeup and perfume drives this market as it is supported by the increasing beauty consciousness and purchasing power of consumers leading to increased demand for cosmetic products. In addition, attractive packaging and innovative marketing strategies are prime factors, which boost market growth. Moreover, prominent players consistently launch new products, thereby, further facilitating the market growth.
Step by Step Guide to Revlon, Inc. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.
The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in.
Highly successful at Go To Market strategies for its products. Successful track record of developing new products — product innovation. Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks.
This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Highly skilled workforce through successful training and learning programs.
Weakness of Revlon, Inc.
Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Article continues after advertisement High attrition rate in work force — compare to other organizations in the industry Revlon, Inc.
Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Revlon, Inc. Right now the investment in technologies is not at par with the vision of the company.
Not highly successful at integrating firms with different work culture. As mentioned earlier even though Revlon, Inc.
Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel.
This can impact the long term growth of Revlon, Inc.
The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Opportunities for Revlon, Inc.
A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Revlon, Inc.
Stable free cash flow provides opportunities to invest in adjacent product segments. With more cash in bank the company can invest in new technologies as well as in new products segments. This should open a window of opportunity for Revlon, Inc.
New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform. This investment has opened new sales channel for Revlon, Inc.What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
The Challenges For Cosmetics Industry Marketing Essay. Print Reference this. Disclaimer: Hugo Boss etc are threat to Revlon. L’Oreal. Source (L’Oreal Website) It is the largest company in the cosmetic industry all across the world. Opportunities. Contact Us Phone Number: Fax: Hours: Monday - Friday, AM - PM Eastern Time Thank you for taking the time to contact us! We appreciate your comments and will be happy to answer your questions*. Weakness of Revlon – Internal Strategic Factors. Weakness are the areas where Revlon can improve upon. Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. SWOT Analysis Internal Assessment.
External Assessment Opportunities There are enormous growth opportunities existed in countries with huge populations such as China. Indonesia and India. In this arteensevilla.coms Mary Kay and Revlon are considered two major competitors of Avon Products Inc. in the cosmetics industry.
While Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. It offers a foundation to evaluate internal potential and limitations and the probable/likely opportunities and threats from the external environment.
Revlon is evaluated in terms of its swot analysis, segmentation, targeting, positioning, competition. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Revlon: 1.
First international color cosmetics brand to be launched worldwide 2. Formed a collaboration with many firms which helped expand in India.
Weakness of Revlon – Internal Strategic Factors. Weakness are the areas where Revlon can improve upon. Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.