Because the industry is one that is highly competitive, becoming industry leaders will mean us having strategies in place that will give us the needed competitive advantage over our competitors. One of our top competitive advantages is in getting the right hands that are not only competent but have the required experience intended to make us industry leaders not only in Las Vegas but also in the United States of America as a whole. Asides, ensuring that we have those who understand the industry working for us, we also intend to ensure that our customer service is the best that can be gotten in the industry, having an excellent customer service will mean that our customer retention rate is higher than that of our competitors; especially as customers stick with those who listen to their complaints and promptly attend to them. Another competitive advantage we intend to deploy is in creating a unique website which we intend to use in interacting with our customers and also increase sales of our products whilst also effectively communicating our brand to our customers.
We Never Give Up Product claims and substantiation are often one of the biggest hurdles to overcome in direct response advertising. At AJ we see any difficulty as a challenge rather than a problem. We're highly skilled at finding a way round an issue whilst still conveying a product or service's benefits.
A recent commercial for Nourkrin, a hair restoring product, took countless discussions with the advertising authorities and script revisions. In the end we overcame what we could or couldn't say about its effectiveness through clever filming and careful choice of words. The end result was an impactful and responsive ad and a very happy client.
AJ are responsible for multi-media recruitment. All Thomas Sanderson adverts are coded and the contact centre is very strong at requesting codes and allocating responses to individual adverts. From this, they can track right through to sales. All this information is logged on to their intranet system which AJ accesses daily.
In conjunction with this, we use a TV attribution system which attributes website visits back to individual TV spots. Access to data, including: Complete overview of how every media channel is working at any one time.
Detailed understanding of which are the best-performing press titles, TV channels, lead generation providers. Detailed understanding of which pieces of copy are working best. We plan on results making sure all schedules are optimised in order to deliver the business plan structure uk hair volume possible of high-quality response.
We use the response data to negotiate with media owners to reduce rates and bring down the cost of sale. Next Kinetico Kinetico is the leading supplier and manufacturer of water softeners.
AJ created a combined press campaign and TV launch. Using a combination of unique phone numbers and codes that all linked to a free installation offer, we were able to drill down and discover the best performing press titles and advertorials.
Working with the same offer, we also used Adalyser tracking on TV to identify the best performing TV channels. Incentivising the customer to quote a code has not only improved the results in terms of volumes of orders, but has also added attribution to their previously disappointing campaign.
Knowledge of each insertion has meant we can test different creative executions with confidence; by finding the bankers we have turned press around from not working to being the lead source of sales and from being seasonal to becoming active 12 months of the year.
This is a combination of increased volume of sales but also the improved attribution due to the free gift means that the sales are being tracked back to source much more efficiently.
Next Aquability Aquability is one of the leading premier manufacturers of bathtime mobility solutions namely; walk-in-showers, walk-in Baths and Bathlifts.
They have been working with AJ for over 13 years. With over ads running per quarter, using a unique code for each ad allows us to drill down into the best titles, sizes, sections, copy and day of week, not only looking at the cost per lead and volume of leads but also the conversion to appointment and sale.
This ensures we achieve the perfect balance of quantity and quality. Next Jubilee Mint Jubilee Mint are retailers of limited edition gold, silver and commemorative coins.
Customers purchase either by coupon or telephone. Attinger Jack are responsible for national press recruitment across three products.
The confidence in these results has allowed us to negotiate block booking deals in a number of titles, reducing the cost of the space and also securing the best positions and so ensuring the best ROI. Back Wallace Sacks Wallace Sacks is a direct seller of high quality furniture, outdoor living and home furnishing.
With a real-time login to their sales intranet, AJ are analysing not only the publications, sizes and sections, but also the sales to the individual products within the ads too. Case Study Knowing What works In a world where customer journeys are increasingly complex and fragmented, attributing a sale or enquiry to a specific channel can be difficult.
If conventional attribution methods are no longer working for you, we can help. We use a series of tools to greatly enhance the accuracy and quality of attribution across all media. The result is consistently lower cost per sale and improved ROI.Nov 01, · If you want to start a human hair business, we are ready to help you with writing a human hair business plan.
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